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SHANGHAI – Furnishings, accessories and housewares show Interior Lifestyle China is being postponed until September 2021. Originally planned for this September in Shanghai, the event features more than 400 exhibitors from nearly 30 countries and regions.
Show organizer Messe Frankfurt said, with the fair’s emphasis on China’s growing consumer goods import market, it decided to postpone the show “to give these companies more certainty in their planning for the remainder of the year given the possibility of travel restrictions remaining in place.”
“This was a difficult decision for us to make given how much the fair has progressed in recent years to become an all-round lifestyle event of considerable importance for the Chinese mid-range and high-end industry, but it is a necessary one due to the uncertainty the sector is currently facing,” said Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.
“Given the high portion of international exhibitors at the fair, many of which are SMEs (small to medium sized enterprises) who don’t have staff based in China, and the fact a number of them are still adjusting their market strategy for this year to cope with the upheaval in the industry, there was a strong chance that the product selection would not have been as diverse as we would want it to be.”
She added that while the focus will be on preparing for the 2021 event, efforts are in place to help exhibitors market their offerings digitally.
“For much of this year, we have been working to increase the digital promotional tools and activities available for our exhibitors to reach their target buyers, and these will continue to roll out in the coming months,” Wen added.
For more information on the event, click here.
I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.
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