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Jessie Gomez
Morristown Daily Record
Published 6:00 AM EDT May 16, 2020
MADISON — With summer around the corner and the state’s clearance to reopen movie drive-ins, a local company is bringing the socially-distant alternative to North Jersey.
Boxcar, the app that offers parking for commuters, is teaming up with a movie production company and local restaurants to offer drive-in movies in Madison and Franklin Lakes.
The Madison movie, “The Princess Bride” will be shown May 29 at the Madison Community Pool, 105 Rosedale Ave. The Franklin Lakes movie, yet to be determined, will play June 6 with a rain date of June 7 at the Franklin Lakes Commuter Lot on Parsons Pond Road. Both movies start at 8:15 p.m. with gates opening at 7:30 p.m.
“Boxcar has always been about using technology to improve the suburban experience and right now, with so many small businesses facing an income cliff, we think that’s more important than ever. We’re working with towns around the state to bring these pop-up drive-ins to unused parking lots, providing a great night out for residents,” said Joe Colangelo, Boxcar’s CEO and founder.
One ticket is needed per car and can be purchased through the app or online.
Currently, the app’s main business, which connects people who rent out their parking spots or driveways directly to commuters, is down 100%. With no commuters, there’s no demand for the service so the company shifted its efforts to contactless grocery pickup service earlier this month and now, drive-in movies.
“One interesting twist here is that we’ll be partnering with local vendors to offer snacks, dinners, and other items for purchase before the movie, all through our app,” Colagenlo said.
A limited amount of tickets are available online and parking will be spaced out to follow social distance guidelines. Tickets are $25 per car. Through the app, movie-goers will be allowed to order food from participating restaurants on-site. From there, the restaurants wil deliver food to cars using Boxcar’s dashboard, which shows the make, model, & license plate associated with the ticketholder’s account. In order to purchase a ticket, guests will have to create a free Boxcar account.
“The drive-in model will allow the restaurants to reach as many customers as possible and promote their products to local residents,” Colangelo said.
Boxcar has partnered with an outdoor movie production company that will provide an inflatable movie screen with screen size based on the number of ticket sales. The company utilizes FM transmitters so moviegoers can tune into an FM radio station to listen to the movie.
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Upon arrival, cars will be checked-in according to the license plate number on each ticket reservation. No physical tickets will be issued and each entry payment is good for as many people as you can “legally” fit in your car, Colangelo said. Ticketholders will need to stay in their car for the duration of the movie and cannot bring lawn chairs or blankets.
Just before social distancing rules were put in place, Chatham-based Boxcar averaged 12,000 parking reservations per month across its 35 towns and five states: New Jersey, New York, California, Massachusetts and Connecticut.
For more information or to reserve your ticket, visit https://www.boxcarapp.com/movies.
Jessie Gomez is a local reporter for DailyRecord.com and NorthJersey.com. For unlimited access to the most important news from your local community, please subscribe or activate your digital account today.
Email: jgomez@gannettnj.com Twitter: @jessiereport
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