The Buzz: Appleton Yellow Taxi company calls it a day after nearly 90 years – Post-Crescent

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Maureen Wallenfang
Appleton Post-Crescent

Published 11:05 AM EDT May 13, 2020

Reader question: What happened to the yellow cab place on Wisconsin Avenue? I saw that the yellow cabs were lined up and numbers were taken off them. 

Answer: “It has closed,” said Gary Davies, brother of Appleton Yellow Taxi owner Paul Davies. 

Appleton Yellow Taxi is at 705 W. Wisconsin Ave. Its two buildings, at the southwest corner of Richmond Street in Appleton, are now listed for sale.

Gary Davies is helping liquidate business assets, including the six yellow Crown Victoria cars he recently listed online. 

Ride-hailing services Uber and Lyft had been an ongoing challenge to the taxi business because they didn’t have the same insurance requirements, creating an “uneven playing field,” he said. 

But even with the competition, Davies said the taxi business had been “doing okay” prior to the COVID-19 outbreak.

That’s when everything came to a complete stop. 

“COVID ended up taking the business out,” he said. “No one was going anywhere.” 

Davies said the business was founded in 1932, and his father bought it around 1975. 

Contact reporter Maureen Wallenfang at 920-993-7116 or mwallenfang@postcrescent.com. Follow her on Twitter at @wallenfang.

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