Fashion Brands Have Donated Millions to Coronavirus Relief – The Cut

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The fashion industry faces a dire financial future. Stores are closed, production is largely halted, runway shows are canceled, and magazines are scrambling to figure out how to produce remotely. But companies are still diving deep into their pockets to donate millions of dollars to help fight the coronavirus. They’re also doing what they can with the resources they have, whether that means sewing masks and hospital gowns, producing hand sanitizer, or culling donations.

Below, an exhaustive list of what brands big and small are doing to help.

Armani
The Italian fashion designer Giorgio Armani has pledged to donate a total of 2 million euros to Italy’s Civil Protection and various Italian hospitals.

Brooks Brothers
The American fashion brand will devote its factories in New York, North Carolina, and Massachusetts to producing 150,000 medical masks a day, as well as a number of gowns. They are one of the few brands actually producing medical-grade masks, as opposed to fabric ones.

Bulgari
The Italian jewelry and accessories brand will manufacture several hundred thousand bottles of hand sanitizer to be distributed in priority to all medical facilities through the Italian government.

Burberry 
The British fashion house will manufacture hospital gowns and more than 100,000 non-surgical masks for the U.K.’s National Health Service. The brand will also help to fund Oxford research into a single-dose vaccine and will donate to FareShare and The Felix Project, both of which supply meals to those in need.

Canada Goose
The outerwear brand will make scrubs and patient gowns to be distributed across Canada. It also donated 1 million Canadian dollars to the Wuhan Charity Federation.

CFDA
The Council of Fashion Designers of America and Vogue’s Fashion Fund jointly launched a new initiative called A Common Thread to help distribute funds to people in the American fashion community.

Chanel
Chanel has given 1.2 million euros to an emergency fund for the public hospital system and promised its employees eight weeks of salary. It also plans to make masks and gowns.

Christian Siriano
The New York-based designer and his small studio have made 1,500 fabric masks so far.

Dolce & Gabbana
Domenico Dolce and Stefano Gabbana made an undisclosed donation to Humanitas University in Milan for the scientific research and development of diagnostic and therapeutic interventions against the coronavirus.

Estée Lauder
The beauty brand donated $2 million to Doctors Without Borders/Médecins Sans Frontières. It has also reopened its New York factory to make hand sanitizer.

Geox
Mario and Enrico Moretti Polegato, presidents of Geox and Diadora, donated 1 million euros to the Veneto region of Italy.

Gucci
The Italian house donated a total of 2 million euros and launched two crowd-fundraising campaigns. 1 million euros will go to the National Civil Protection Department in Italy in partnership with Intesa Sanpaolo, and another 1 million euros will go to the COVID-19 Solidarity Response Fund in support of the World Health Organization through a matching campaign with Facebook. Gucci CEO Marco Bizzarri also made a personal donation of 100,000 euros to eight hospitals located in his native Emilia-Romagna region.

Inditex
The parent company of Zara plans to produce and ship hundreds of thousands of surgical masks to coronavirus patients and medical professionals in Spain. It also plans to manufacture hospital gowns.

Jimmy Choo
In London, Jimmy Choo will donate $500,000 to support relief efforts in the brand’s home country of the U.K. and also globally. Half will go to the National Health Service, and the other half will go to the World Health Organization’s COVID-19 Solidarity Response Fund.

Kering
The French conglomerate donated a total of 2 million euros to several health-care institutions across Lombardy, Veneto, Tuscany, and Lazio. Kering brands including Gucci, Saint Laurent, and Balenciaga will also produce face masks.

LVMH
The French luxury conglomerate is using facilities that normally produce fragrances and cosmetics for Christian Dior, Guerlain, and Givenchy to make hand sanitizer, which will be given to French health authorities and hospitals free of charge. It has also promised to donate a total of 40 million face masks and has already paid 5 million to a Chinese supplier to deliver 10 million.

Mango
Using its own logistics system, the Spanish brand will distribute 2 million face masks among various Spanish hospitals.

Michael Kors
The New York-based brand will donate $1 million to support local relief efforts. In addition, Kors himself and the CEO of Capri Holdings, John Idol, will make personal contributions of an additional $1 million toward these efforts. The combined $2 million donation will be distributed to New York hospitals, God’s Love We Deliver, and A Common Thread.

Nordstrom
The Seattle-based company will have its alteration teams across the country sew over 100,000 face masks for Providence Health & Services, a nonprofit health-care system that operates hospitals in six states. CEO Erik Nordstrom and his brother, president and chief brand officer Pete Nordstrom, both say they are declining their salaries from April until September.

Prada
The co-CEOs of Prada, Patrizio Bertelli and Miuccia Prada, have donated six ICUs to three Milanese hospitals. The Italian house also plans to produce 80,000 medical overalls and 110,000 masks to be allocated to health-care personnel, following a request from the Tuscany Region.

Pyer Moss
The New York–based brand converted its studio into a donation center for N95 masks and latex gloves. Designer Kerby Jean-Raymond also said he set aside $5,000 to buy supplies himself, plus an additional $50,000 to aid minority- and women-owned creative businesses in distress.

Ralph Lauren
Ralph Lauren is donating $10 million to a variety of charitable organizations, including the World Health Organization’s COVID-19 Solidarity Response Fund. Internally, the brand is offering financial grants to Ralph Lauren employees facing special circumstances due to the coronavirus, like medical, elder-care, or child-care needs. Another portion will go to the company’s own Pink Pony Fund to support cancer institutions that are caring for those who are especially vulnerable at this time. And the last of the proceeds benefit A Common Thread. The brand is also working to assess the need and technical requirements for medical-grade masks and isolation gowns that guard against virus transmission.

Saks Fifth Avenue
The Saks Fifth Avenue Foundation will donate a total of $600,000 to three organizations. $250,000 will go to the New York-Presbyterian COVID-19 Patient Care Fund to provide personal protective equipment, such as masks and ventilators, to medical workers and fund capacity expansion for additional staff and clinics. Another $200,000 will go to Bring Change to Mind to help create virtual programs for high school students aimed to reduce isolation by keeping them connected and supported. And finally, $150,000 will go to Girls Inc. to support the expansion of virtual resources in the absence of in-person programming as well as provide social and emotional support for girls affected by the pandemic once face-to-face interactions can resume.

Versace
In Milan, Versace is donating a total of $500,000 to support local institutions, including the San Raffaele Hospital’s intensive-care unit and the National Chamber of Italian Fashion (Camera Nazionale Della Moda Italiana). This is in addition to the 1 million yen that Versace donated in February to support the Chinese Red Cross Foundation.

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