At the heart of the weekend, said Laura Barnett, brand director of electrolyte water brand and organizer Propel, is a celebration of the world of workouts. “Fitness has become tribal,” said Barnett. “There is spin, yoga, HIIT [high-intensity interval training], dance, boot camps, all these emergent trends. Our idea was to unite these tribes and create an experience that celebrated the thing we have in common, which is a love of fitness.”
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