Must Read: How Fashion Brands Are Embracing Age Diversity, Pignatelli to Propose a 'Model's Bills of Rights'

These are the stories making headlines in fashion on Friday.

How fashion brands are embracing age diversity
Baby boomers drive about 42 percent of spending in the U.S., but have typically been left out of major advertising campaigns in fashion, until now. Fashion and beauty brands have begun enlisting older models and influencers to entice both the largely ignored, greying generation and the Instagram-savvy young people. Turns out, the over-60s have serious selling power. {Business of Fashion}

Pignatelli to propose a “Model’s Bills of Rights”
Federico Pignatelli, founder and owner of Pier59 Studios, Art and Fashion Group Corp. and Industry Model Management, believes agencies need to update the way they pay their models. “One of the biggest abuses is delayed payment or lack of payment [to models],” the executive told WWD. In an effort to regulate the industry and “to get rid of abusers who have been permeating this business for many years,” Pignatelli will propose a “Model’s Bill of Rights,” on Wednesday before a crowd of media, models and celebrities to outline the fundamental changes he’d like to see in how models get compensated and treated overall. {WWD}

Karl Lagerfeld delivers his candid reflections on aging and fashion people
At 84-years-old, Karl Lagerfeld has embraced chin whiskers (he loves cats), eats whatever he wants and designs for three different brands. Numéro caught up with the well-aged couturier to discuss First Ladies, #MeToo and his distaste for (many) other designers. {Numéro}

Bernard Arnault says size doesn’t matter, but desirability does
At LVMH’s annual meeting on Thursday, the group’s chairman and chief executive Bernard Arnault said maintaining Louis Vuitton’s exclusivity is of utmost importance. “All we would need to do is produce more in order to double revenues,” he explained. “I don’t think that’s the right strategy. We want to provide our customers with an experience… What interests me about Vuitton is not its size. It’s that Vuitton remain the world’s most desirable brand in 10 years’ time.” {WWD}

The big luxury houses are sitting on billions — and looking to invest it
LVMH, Kering, Richemont and Hermès collectively amassed $22 billion at the end of 2017, and the checks continue to roll in as sales boom in China and the game of designer shake-ups prompts younger shoppers to spend more on high-end goods. Now, these European luxury giants are faced with a nice dilemma: What should they do with all that cash? {Business of Fashion}

Hennessy taps Pyer Moss designer for cycling-inspired apparel capsule
Cognac brand Hennessy tapped designer Kerby Jean-Raymond of Pyer Moss to create a cycling-inspired apparel capsule for its Wild Rabbit “Never stop. Never settle.” campaign. The limited-edition line will include five pieces — from a bomber to parachute jogger — that reference the vintage cycling uniforms worn by Marshall “Major” Taylor, an African-American track cyclist who won the sprint event at the 1899 ICA Track Cycling World Championships and went on to have successful career in the sport. Items range in price from $150 to $500, and will be sold on the Pyer Moss e-commerce site beginning in June. {WWD}

How brands’ creative strategies are changing to keep up with the digital age
Fashion brands have had to alter their strategies around photoshoots and fashion shows in order to create worthwhile, around-the-clock content across multiple digital platforms. And while the increased speed of consuming and accessing information creates a new portal for brands to connect with consumers, it also implements constant pressure to update and create more while spending less. {Glossy}

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