Britney Spears Goes . . . High Fashion!?

Britney Spears, for as famous as she has been for decades now, has never seemed particularly enthused about the world of high fashion. Even at the height of her pop-star fame, she was never a regular at Fashion Week shows, and she has—to this day—never attended a Met Gala.

But the pop legend has now signed on for her very first luxury-fashion campaign, as Spears is the new face of Kenzo’s latest Spring 2018 collection. Per Vogue, the creative directors of the French label, Carol Lim and Humberto Leon, approached Spears for the “nostalgia-based” campaign (the collection references the launch of Kenzo Jeans in 1986). Refreshingly, the images see Spears—who recently ended a multi-year Las Vegas residency—doing high fashion in a decidedly Britney Spears way. She’s wearing a baseball hat in all the shots, and her belly-button piercing and back tattoo are visible in select images. (Peter Lindbergh shot the campaign in Los Angeles.) In perhaps the most striking of the ads, Spears stands framed in the middle of a moodily lit street, wearing thigh-high lace-up boots, and a small denim jacket. Her steely facial expression seems to say: “I am Britney Spears, and I know it.”

“This collection is very youthful,” Spears told Vogue. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.” Spears told the magazine that when she was younger she “took so many risks and really went for it,” in terms of her style, but, “It’s tricky [now] because as a mother, you don’t take as much risk with your style.”

Spears—whose Instagram continues to be one of the most delightful celebrity accounts—has taken, over the past year or so, to regularly putting up short videos in which she struts down hallways (presumably filmed in her house) in a variety of outfits, typically set to a song from the early 2000s. If we were Kenzo, we would have just had Britney re-create one of these videos in Kenzo clothing; instead, they shot a traditional “cool fashion video!” to accompany the campaign.