Versace joins fashion's no-fur movement

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Versace joins fashion’s no-fur movement

Versace has become the latest fashion house to eliminate fur.

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The Associated Press
Published 10:26 a.m. ET March 15, 2018

Claudia Shiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen on the catwalk at the end of the Versace women’s Spring/Summer 2018 fashion collection, presented in Milan, Italy.(Photo: Luca Bruno, AP)

MILAN (AP) — Versace has become the latest fashion house to eliminate fur from its collections, joining Gucci, Giorgio Arman, Hugo Boss among others.

The Humane Society, which campaigns against the sale of fur, welcomed the decision Wednesday, noting that “Versace is a massively influential luxury brand that symbolizes excess and glamour.” The group quoted an interview in the Economist Group’s 1843 magazine with designer Donatella Versace, who said: “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

Versace hasn’t said when it would phase fur out of their collections, but given the fashion cycle it wouldn’t be before the next winter season. Versace is joining a trend among fashion houses to make its collections more environmentally sustainable.

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