If the Time’s Up movement kicked off at the beginning of awards season with the all-black Golden Globes red carpet, by the Oscars, the message had moved on stage, with powerful speeches by Ashley Judd, Salma Hayek, Annabella Sciorra, Frances McDormand and others.
That left fashion, as a messaging device at least, largely in the background. While it didn’t return to normal, exactly—styles were more understated and less adorned than in years past, and the red carpet pre-show was practically fashion-free—the designer dressing derby was back in full swing, as well as the lucrative deal making that goes with it.
Stars under contract to certain brands, unsurprisingly, wore them, including Jennifer Lawrence in Dior, and newly named Chanel ambassador Margot Robbie representing for the French fashion house, proving that the red carpet is still big business for the fashion industry and for Hollywood, even in the time of Time’s Up.
After a season when designers and stylists scrambled to remake all-black options for stars, and everyone struggled with what was appropriate for the political mood, who were the brand winners and losers?
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