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“We have worked digitally all along and in that respect, this crisis has shown us that we have laid a solid foundation for a future-oriented company. Running a company like this 20 years ago would have been very different, Frøydis says.
They agree that the Corona crisis has demonstrated that everyone do not have to live in the same place, and also the importance of the authorities’ facilitating people living scattered and in rural areas while having connectivity in place.
They both point out that through the crisis, they have seen a positive trend in people being enthused about supporting local shops and spending money on Norwegian products produced in a sustainable fashion.
“We are excited to see this development in consumers and we believe many more will look to sustainable and local shopping. In this way, clothes and fashion follow the trend we already see in food”, Frøydis says.
FOGG Gildeskål was recently selected to be part of the “Wear Norwegian” program; an initiative from the Norwegian Fashion Hub that is to promote Norwegian fashion and design. The goals is to engage people and make them chose Norwegian fashion and support Norwegian fashion designers.
What does it mean to you to be part of “Wear Norwegian”?
“First and foremost, being part of the Norwegian Fashion Hub network means a lot when you are a company located in a very rural area. The fashion industry is a major global industry, but nevertheless a small one in Norway. Being part of the Norwegian Fashion Hub allows us to be taken more seriously”, Frøydis says.
Gøril adds that being considered a fashion supplier is key for their being part of the Norwegian Fashion Hub. The hub’s initiative aims to make people spend their money on a company that has a deeper idea behind what they make, a vision with what they do.
“The initiative represents a boost and raises awareness about what we do on a day-to-day basis.”
The companies that wanted to be part of the “Wear Norwegian” initiative had to meet certain quality criteria. To FOGG, everything that raises awareness about quality matters, the entrepreneurs says.
“Our goods should be sustainable and traceable. It is important for us to know who our suppliers are and we are closely in touch with them. We stress using the resources we have. Our close-knit relationship to nature is ingrained in our bone and marrow and in what we make”, Frøydis says and looks at her sister, who concurs:
“Just look at this place! Here in the north we have always had to take resources, the climate and the weather into account. We have cooperated and been creative in order to make things happen. All this also goes to define how we work.”
Their brand only uses pure wool that has not been mixed with synthetic materials. The main part consists of Italian OEKO-TEX certified wool as well as Norwegian wool”, they say.
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