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But for those who are considering returning to a movie theater, what may draw them there appears to be shifting. When asked which movie genres would most likely get them to buy a movie ticket, 43% of respondents, by far the highest percentage, say comedy — a near 180 in public sentiment after years of moribund box office returns by big screen comedies. The next most popular genre — drama, with 35% of respondents — has also all but disappeared from theaters. Meanwhile, the genre that has dominated the past decade, superhero action movies, came in third, with 33% of respondents selecting it — a startling number given the massive audiences comic book movies generally require to recoup. And horror, a dependable and inexpensive box office draw for years, drew interest from only 19% of respondents.
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