The First Ever New Way To Shop Fashion Retail In Changing Times – Forbes

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With the outbreak of COVID-19, every fashion industry professional is searching for ways to circumvent income and continue to carry out regular business while remaining safely socially distant. As the current retail slogan says ‘ Stay smart, six feet apart.

Over the last few years, event curators have been slowly integrating virtual reality to their productions and seems now the retailers and brands are starting to take a note of the trend by leaning on variations of augmented reality more than ever. The demand from governments such as Panama and San Francisco are on the forefront of implementing such technologies which is in turn allowing their businesses to increase financially.

It’s allowing the fashion industry to continue to strive. Dolce and Gabbana, one of the most notable luxury Italian brands, is also considering the switch as they too know it will be necessary in order for their shopping experiences and growth margins both current and future. 

I recently had a virtual chat with CEO and founder of Youcan Antonio Trincao about how global fashion leader Dolce and Gabbana developed a new retail shopping experience and why Panama believes that consumers will shop differently from here on into the future.

Joseph DeAcetis: Talk to us about your story?

Antonio Trincao: I’m a 28 year old entrepreneur, born and raised in Portugal. I’ve been a music performer and artist my entire life, until developing Youcan. My passion lies in gathering people, creating exceptional celebrative moments, and redeveloping the industry standard. Whether it’s music, fashion, retail, or tech – I enjoy taking your emotions to the highest-level of excitement and make you believe you can accomplish anything you in life.

Joseph DeAcetis: How is Youcan filling a void in the apparel market? 

Antonio Trincao: In these trying that we are experiencing with the CODID19 pandemic —that led to social isolation, we had to re-think how humans connect. Youcan re-imagined the way you can replicate real-life experiences such as buying a Champion or Adidas hoodie, with high-fidelity never seen before virtual environments that can be easily accessed through the phone, laptop or headset with easy to use points of sell through.

Joseph: What brands have you worked with thus far?

Antonio Trincao: NASA, Growth Marketing Conference where brands like Intercom and Google visualized their booths virtual event environment.

Joseph: Can you elaborate on how the apparel collaboration with the Panama government came about?

Antonio Trincao: Panama has been leading creative innovation in Central America, for many years. After hiring a former co-founder of Yahoo Europe, Dana Al Salem, our company soon-thereafter was presented as the best solution to rebuild Panama’s economy, at scale. We are currently making brick & mortar clothing and retail shops. We will also be recreating “El Teatro Nacional” —that will be a game-changer to boost Panama’s economy.

Joseph DeAcetis: How is Youcan affiliated with Dolce and Gabbana? What does the global luxury fashion brand have to say about your technology?

Antonio Trincao: Dolce & Gabbana, was one of the first brands that we spoke to about recreating their physical store in a virtual format. Right away the HQ team based in London, was awestruck by the ability of recreating their store virtually. The brand’s interest is to delight their customers with the same level of excellence and experience— but in a whole new way. More importantly, on the topic of fashion retail, due to the current global e-commerce monopolies, brands have been eager to strategize modern alternatives to have a more unique and personalized online shopping experience. D&G views this as a unique technology for fashion retail and the must-have experience for the current situation and upcoming years.

Joseph DeAcetis: Let’s talk about the fashion-forward headsets. 

Antonio Trincao: Our focus is providing visual experiences by allowing the fashion consumer to visualize the next experience in shopping, attend an event or visit a store virtually, and take actions with the device. As we are entering upon a new revised retail path. What makes them super-fun and interactive is that the people around you will see reflected on the front retina the environment that you are watching from the inside, making it extremely attractive for the environment.

With respect to hardware, every piece of the product is carefully thought about with respect to human interaction, comfort, and health. Some of the features include Elite Shungite Stones on the side of the headsets that protect your eyes and brain from radiation.

Joseph DeAcetis: Where do you see growth in fashion retail shopping in the near future?

Antonio Trincao: Retail shopping has changed. In the business event industry more than $1.07 trillion dollars are spent in business event experiences. Youcan will become the market leader company and the first place to ideate and create these experiences. By having Youcan event as the first place to go, you will see a behavioral disruption in the industry where by default customers (event creators, partners, sponsors, exhibitors, attendees, or store owners) will have to first see, before taking action. Basically the Youcan technology will represent freedom, creativity, and limitless thinking where you will be able to create any kind of environment and replicate it either virtually or in-real-life.

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