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Despite its good intentions, the Cara Cara sale doesn’t address all of the concerns associated with online shopping in the COVID-19 era, most significantly that of putting factory workers, delivery people, and others involved in the process of shipping out orders at an unnecessary risk. It’s a valid point, Gannon says. Delivery services like USPS and UPS are following guidelines recommended by the Centers for Disease Control and Prevention for the safety of their workers. Shoppers can also contact the customer service teams of certain retail operations and request a hold on dispatching their personal orders all together until a later (read: safer) date.
“I’ve had customers do that for their Cara Cara orders and I think it’s really thoughtful. Of course, we are a small enough company where we can manage this, not all can,” Gannon explains. She recommends getting to know the brands you’re ordering from by reaching out on Instagram and asking about how they’re protecting their fulfillment teams. These inquiries can facilitate a more honest relationship between companies and consumers and may even push an industry in flux towards greater levels of transparency.
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