‘Anti-fashion’ brand SIRAPOP partners with Latina artist Kablito for a sustainably-luxe collection – HOLA! USA
HOLA! USA: How was the design process between you and Kablito?
Sirapop: “We used our signature pieces and we made them wearable, comfortable and mundane. Sometimes fashion can be a little bit overwhelming, so I decided to use fabrics that people feel more familiar with. Kablito is cool and authentic, and we love that about her. Who she is and what she expresses is exactly what we were aiming for our drop to feel like; real. So we decided that Kablito should be the one to direct the campaign. We wanted her to show the realness behind her life, so the story was inspired by her “off-duty” daily life. Very mundane. She did a great job, and we are extremely grateful she shared such an intimate time with us.”
Did you always know you wanted to be a fashion designer?
S: “I find inspiration for designs in the details. Mundane activities that we may overlook sometimes are the source of my inspiration, which is extremely hard for me to shut down. When I start designing this recollection of memories talk for themselves through my designs.”
How did you feel about being approached for this partnership?Kablito: “I very much appreciated the interest of Sirapop wanting to capture me in such an intimate way with a beautiful team of women behind cameras who made this experience easy and fun.”
Have you ever done any fashion collaborations in the past?
K: “I have. As an artist it’s very important to always look for different channels to express myself, and I enjoy collaborating in other industries outside of music.”
How do you like to wear these Sirapop pieces?
K: “I like combining them with pieces of vintage clothing that I own, mixing the old with the new and dressing them down with sneakers or combat boots.”
Let’s block ads! (Why?)
