In the wake of the novel coronavirus pandemic, many fashion and beauty brands have reallocated profit or repurposed its production to help stop the spread of the virus. Among those are fashion and beauty giants like LVMH and L’Oréal, who will both be producing hand sanitizers in response to the shortage of medical equipment around the world.
Without a doubt, these are troubling and unprecedented times so knowing that (some) companies with means are putting their best foot forward provides some comfort. Brands can play an important role during times like these and, even as stores close down, big names in fashion and beauty are rallying up efforts to relieve some of the damage caused by the pandemic. Below, you can find an updated list of the brands that have announced measures to help fight coronavirus, whether through donations or turning their offices into complete relief centers.
As previously reported by Teen Vogue, LVMH will be using its perfumes and cosmetics division to produce and distribute hydroalcoholic gel for free to French hospitals.
The L’Oréal group, which includes brands such as La Roche-Posay as Garnier, has started using its facilities to produce both hand sanitizer and hydroalcoholic gel and help combat shortage.
According to WWD, the mega-brand is donating more than $15 million to support communities where Nike employees live and work.
As reported by WWD as well, designer Kerby Jean-Raymond of Pyer Moss will be converting his New York office into a donation center for medical supplies needed for healthcare workers. On top of that, he’ll also be donating $50,000 for minority and women-owned businesses.
Per Vogue, Inditex, the giant behind fashion stores like Zara, will offer its factories and logistics team to work with the Spanish government on distributing masks to patients and medical workers.
As noted by Fashionista, Don Charnvey (formerly of American Apparel) will open factory workforces to produce medical masks for government agencies.
On March 16, this Indie beauty brand announced on Instagram that it has suspended its normal production “in order to make hand sanitizer for our community.”
According to its site, the sustainable brand will be donating all profits from the 100% Human line to Feeding America’s COVID-19 Response Fund.
The designer brand will be donating 20% of sales to the World Health Organization’s COVID-19 Solidarity Response Fund.
The tech accessory brand is supporting two charities, Doctors Without Borders and Feeding America, by releasing new grips, where 100% of every sale will support the respective charity.
According to a press release, the Kim Kardashian-led brand will be re-stocking its “Cotton Collection” on March 23 and donating 20% of profits to Baby2Baby’s COVID-19 Emergency Response Program.
From March 16, 50% of all proceeds from the brand’s “Shop for Good” Everlyne bracelets will go towards Feeding America’s COVID-19 Response Fund.
The beauty brand is donating a portion of its proceeds towards No Kid Hungry currently.
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