This Fashion Designer Turned Self-Expression Into a Non-Binary Clothing Line – VICE
![](https://video-images.vice.com/articles/5df11baa72051d00959608b6/lede/1576689472966-W-HOTELS-EP-2-VV.png?crop=1xw:1xh;center,center&resize=1200:*)
Created with W Hotels.
James Flemons is an LA-based fashion designer of the brand Phlemuns. After graduating FIDM, James sought to start his own brand that was sustainably-minded, gender-inclusive, and centered in fair labor practices. His gender fluid designs have captured the attention of some of the biggest names in music, but the realities of starting a fashion brand aren’t as glamorous as you’d think. Watch as we visit his studio in Downtown LA and tag along to a local fabric shop to source his next creation.
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