The Co-opting of Modest Fashion – The New York Times

Once upon a time, women’s wear was rife with transparency. With miniskirts and spaghetti-strap dresses and tank tops. With fashions intended to show some skin and combat the heat.

Not anymore. Now we have hems that sweep the floor, sleeves that dangle so far down they are practically in the dust and necklines that rise to the chin. Cardi B winning Paris Fashion Week in a head-to-toe matching bodysuit, coat and skirt, not an inch of skin exposed.

There is no longer any doubt that what used to be called “modest” dressing — clothes sensitive to religious requirements more than fashion — has become a part of mainstream trend. But what does that mean for women whose modest clothes are about more than just style?

Today modest dressing means “different things to different groups,” said Batsheva Hay, a lawyer turned designer now known for her prairie-style dresses. When she began to observe Shabbat with her Orthodox Jewish husband, she said she could only find appropriate dresses she liked on a “vintage” trawl — until she made them herself using old Laura Ashley fabrics. To her, it’s “the spirit of the clothes” that’s important.

Marwa Biltagi, a modest fashion blogger who works under the name Mademoiselle Meme, said that for her, modest dressing refers to “the adamant choice to show less skin, wear looser clothing and have the freedom to dress in a more conservative manner.” As for Dina Torkia, an influencer known as Dina Tokio, who rose to fame as one of a number of Muslim women who openly proclaimed they “loved fashion,” it’s about choice. She said that “modest fashion is open to interpretation from whoever chooses to define their dress sense with the term.”

Perhaps that is why Sharmeen Choudhury, a primary schoolteacher in London, says she no longer believes that everything marketed as modest qualifies for the designation. “I don’t consider extremely tight clothing to be modest, even if it covers every inch of the body,” she said. Her “boundaries,” she added, are driven by her Islamic faith. The modest fashion designer Yasmin Safri of the label Arabian Nites emphasized the importance of “historical definitions” for her brand; she focuses on Islamic descriptions of modesty, taking “cultural silhouettes” and giving them a “contemporary twist.”

“It’s never been about just putting long sleeves on a top and calling it modest fashion,” she said.

Indeed, Ms. Torkia, the influencer, no longer frequently adopts a head scarf or markets herself specifically through the lens of modesty. These days, she said, “modest” is “simply a term used to describe an alternative style.”

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