ATLANTA (CNN) – The folks at Coke are bringing even more caffeine to the United States.
The beverage company is launching Coca-Cola Energy, its first-ever energy drink, in the U.S. next year.
Coke Energy started rolling out in Europe last April.
Coca-Cola Energy has 114 milligrams of caffeine in each 12-ounce serving, which is nearly four times the caffeine in a can of regular Coke.
It will come in four varieties, including sugar-free and cherry flavors.
Energy drinks are a growing market.
In the United States, total energy drink and energy shot sales reached about $13.5 billion in 2018, up 30% from 2013, according to a report from research group Mintel. The sector could have sales of about $17 billion in 2023, Mintel projects.
With the extra caffeine comes a heftier price tag.
The recommended price of a 12-ounce can will be $2.49. That’s more than double what you would normally pay for a regular Coke.
Coca-Cola Energy will make its U.S. debut in January 2020.
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