The Buzz: Cookie dough fans will find Doughlicious downtown come September – Appleton Post Crescent

Doughlicious purchased the former Pages & Pipes building 322 W. College Ave. in downtown Appleton and plans to move there in September. 

Doughlicious is a locally owned dessert shop that sells edible cookie dough, ice cream and candy. It currently operates at 2125 S. Schaefer St. on Appleton’s east side.

It will remain open at its current leased location through August 28, then reopen downtown in the renovated building around the second week of September. 

“We decided to take a chance. We think it’s a good move for us,” said owner Kathy Schumann. “We wanted a better location and more foot traffic.” 

Her daughter, Brooke Seehawer, is manager and operating partner. 

The current east-side location, set back from Calumet Street, is less visible and just one-quarter the size of the Pages & Pipes building in downtown Appleton, Schumann said.  

Pages & Pipes, also previously known as Jerry’s Pipe Shop, was a magazine, book and tobacco store that operated in several locations downtown from 1942 to January 2018. The building’s asking price was $395,000, but Schumann didn’t reveal what she paid. 

The move will allow the dessert shop to expand its menu and add seating.

Doughlicious will also open a second location, a freestanding cookie dough kiosk in the Fox River Mall’s food court, in mid-September. That location will sell cookie dough, milk shakes and ice cream. 

Contact Maureen Wallenfang at 920-993-7116 or [email protected]. Follow her on Twitter at @wallenfang.

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