BERTRAND GUAY
The Off-White designer’s big debut for the French leather goods juggernaut is finally here.
Virgil Abloh’s appointment as artistic director of menswear at Louis Vuitton back in March was the latest addition to the multi hyphenate’s long list of gigs—but by far the biggest. The designer/DJ/collaborator/do-it-all has been given the reigns of one-half of a multi-billion dollar fashion brand and the chance to prove himself as more than just the pied piper of streetwear. And in Abloh, Vuitton has a cool-kid approved weapon to combat the every-changing (and increasingly fickle) fashion and retail landscapes. Alboh might not have the same pedigree as other recognizable designer at other big-name houses, but that’s seemingly worked to his advantage in the last six years, as Off-White has ascended from a T-shirt and hoodies lineup for a full-fledged player in the fashion space (also: it sells a lot and it sells fast). Even his creative process is a shift from the under-lock-and-key ways most houses operate (see: the reveal of his first designs on L.V.’s Instagram in the last few days). There’s been so much speculation about what an Abloh-helmed Vuitton will look like but today’s the day we finally get to see it. Watch the show, live from Paris, here at 8:30 AM EST:
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