ElektroCouture’s glowing Berlin collection.
Lisa Lang, the founder of rising German fashion tech brand ElektroCouture, has always been fascinated by the beauty of light.
The Berlin coats sports glowing LEDs.
Known for her glowing clothes and accessories, she’s just launched a new collection, inspired by the magic of flying over Berlin at night.
Its centerpiece is the €1,390 ($1,700) “Berlin” coat, which features a pattern inspired by the capital’s streetmap—and dozens of sparkling LED lights.
“Berlin as a city is really edgy—it’s too cool for school—but at the same time it’s about craftsmanship,” says Lang of the new range. “You can decide if you want to be cool and grungy and feel comfortable blending in, or if you want to stand out of the crowd and glow.”
ElectroCouture’s Marlene Dietrich dress created with Swarovski.
Shine bright in Swarovski
The edgy new collection couldn’t be more different from ElektroCouture’s elegant 2017 showstopper, an art deco-style dress designed for Swarovski.
ElektroCouture’s Marlene Dietrich dress features 150 LEDs.
The Austrian jewelry giant commissioned this 1920’s style evening gown in honor of Hollywood femme fatale Marlene Dietrich, and it features over 2,000 luxuriously crafted crystals in addition to its 150 glowing LED lights.
Worth €50,000 ($60,900), this is today housed in the ElektroCouture Studio in Berlin, but Lang says the dress will be “reimagined” for the general public to purchase through her online store next year.
It will sit well alongside Lang’s imminent relaunch of her popular “Frozen” jewelry pieces: a range of art deco necklaces Elektrocouture first launched on the ASOS marketplace back in 2015.
ElektroCouture’s Frozen necklace.
Building a Powerhouse of future fashion
Lang has come a long way since she created her first glowing denim jacket in 2014 (while working at cloud company Twilio).
In fact, her brand ElektroCouture has drummed up such interest in recent years, that she has launched her own agency The Powerhouse (this develops fashion tech products for external clients, and runs courses for students and creatives).
With her Powerhouse hat on, Lang has worked with everyone from Siemens electronics (creating a washable glowing dress) to German communications giant Telekom (curating and hosting Berlin’s FashionFusion competition).
ElektroCouture has partnered with Siemens.
A number of groundbreaking collaborations are always in the works. “What you see at the moment is only 20% of actually what’s happening,” she explains.
Despite this, Lang’s core mission has always been to create practical fashion that’s “smart and pretty.”
“The real innovation lies in producing washable glowing fashion for everyone to wear, that doesn’t make you look like a circus clown.”
The glowing Berlin coat might look edgy now, but we’re ready for an age when beautiful glowing clothes become the norm.
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ElektroCouture’s glowing Berlin collection.
Lisa Lang, the founder of rising German fashion tech brand ElektroCouture, has always been fascinated by the beauty of light.
The Berlin coats sports glowing LEDs.
Known for her glowing clothes and accessories, she’s just launched a new collection, inspired by the magic of flying over Berlin at night.
Its centerpiece is the €1,390 ($1,700) “Berlin” coat, which features a pattern inspired by the capital’s streetmap—and dozens of sparkling LED lights.
“Berlin as a city is really edgy—it’s too cool for school—but at the same time it’s about craftsmanship,” says Lang of the new range. “You can decide if you want to be cool and grungy and feel comfortable blending in, or if you want to stand out of the crowd and glow.”
ElectroCouture’s Marlene Dietrich dress created with Swarovski.
Shine bright in Swarovski
The edgy new collection couldn’t be more different from ElektroCouture’s elegant 2017 showstopper, an art deco-style dress designed for Swarovski.
ElektroCouture’s Marlene Dietrich dress features 150 LEDs.
The Austrian jewelry giant commissioned this 1920’s style evening gown in honor of Hollywood femme fatale Marlene Dietrich, and it features over 2,000 luxuriously crafted crystals in addition to its 150 glowing LED lights.
Worth €50,000 ($60,900), this is today housed in the ElektroCouture Studio in Berlin, but Lang says the dress will be “reimagined” for the general public to purchase through her online store next year.
It will sit well alongside Lang’s imminent relaunch of her popular “Frozen” jewelry pieces: a range of art deco necklaces Elektrocouture first launched on the ASOS marketplace back in 2015.
ElektroCouture’s Frozen necklace.
Building a Powerhouse of future fashion
Lang has come a long way since she created her first glowing denim jacket in 2014 (while working at cloud company Twilio).
In fact, her brand ElektroCouture has drummed up such interest in recent years, that she has launched her own agency The Powerhouse (this develops fashion tech products for external clients, and runs courses for students and creatives).
With her Powerhouse hat on, Lang has worked with everyone from Siemens electronics (creating a washable glowing dress) to German communications giant Telekom (curating and hosting Berlin’s FashionFusion competition).
ElektroCouture has partnered with Siemens.
A number of groundbreaking collaborations are always in the works. “What you see at the moment is only 20% of actually what’s happening,” she explains.
Despite this, Lang’s core mission has always been to create practical fashion that’s “smart and pretty.”
“The real innovation lies in producing washable glowing fashion for everyone to wear, that doesn’t make you look like a circus clown.”
The glowing Berlin coat might look edgy now, but we’re ready for an age when beautiful glowing clothes become the norm.
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