[STK]
[IN] FIN ECM REA FAS HHP HOU
[SU] CXP
TO FASHION, AND RETAILING EDITORS:
Secoo Aims to Structure a Lifestyle Premium Platform by Expanding
Business
BEIJING, April 17, 2018 /PRNewswire/ — OnApril 17 in Beijing, a brand
upgrade press conference was held by Secoo, announcing a new slogan
‘devoted you to’ and introducing the brand’s expansion plans to the
public.
Considered as a luxury e-commerce platform is not comprehensive,
Secoo’s vision is to become a premium lifestyle platform. Luxury
products will be only a part of business, Secoo plans to expand more
business and better services for high-end consumers to enhance overall
lifestyle premium service.
“Secoo is emphasizing the importance of lifestyle, luxury e-commerce
is only the carrier for us,” said Richard, Rixue Li, the founder and
CEO of Secoo Group. “We expand our business to satisfy comprehensive
demands for consumers. Secoo tries to establish an offline & online
integrated platform. Consumers can not only buy luxury products from
our platform, they can also communicate and interact in our physical
stores, they can enjoy the best services that other platform cannot
offer. An overall platform is our purpose.”
At the April 17 event, Secoo announced the upgrade plans for all its
businesses in accordance with the ten-year anniversary in July to
maximize the lifestyle concept and service to its high-end consumers.
The business upgrades include:
Customization: Secoo will provide limited customization products with
other brands. For instance, in June Secoo will collaborate with
fashion brand Emotionally Unavailable, which is designed by Chinese
actor and rapper Edison Chen and designers of Undefeated KB Lee.
Personalization: Secoo will cooperate with travel agencies to launch
high-end premium travel for consumers, offering personalized routes
and best services; Secoo will also provide health and personalized
educational packages for consumers to ensure the quality of service.
Rental: Secoo will launch a rental service for consumers who have not
decided which bags or watches to buy, by providing them a seven-day
experience.
Partnership: Secoo will collaborate with Parkson Retail Group to
embrace cosmetics products, to offer a newly integrated online offline
retail shopping experience.
Socializing: Secoo will cooperate with Pernod Richard Group to
release a customized pre-mixed cocktail ’24/7 by SECOO’ and will build
offline bars in major cities, to create interactive and social offline
locations.
Co-branding: Secoo will c ooperate with a famous fruit brand,
offering the best quality oranges. In the future, Secoo will also
cooperate with farms and fruit growers to release premium vegetables,
fruits and meat.
In addition, Secoo finance reached agreements with more than 20 banks
for the installment business; Secoo EEC targets business service,
building consumers’ data and sharing business value; Secoo Coosir
Project signed more than 1,000 KOL, modeling trend and leading
consumption direction.
In 2018, Secoo will continue to provide the best service for high-end
consumers, driving the company’s future growth.
View original
content:http://www.prnewswire.com/news-releases/secoo-aims-to-structure-a-lifestyle-premium-platform-by-expanding-business-300631879.html
SOURCE Secoo Group
-0- 04/18/2018
/CONTACT: Ruiqi Wang, +86-138-1081-9304, [email protected]
CO: Secoo Group
ST: China
IN: FIN ECM REA FAS HHP HOU
SU: CXP
PRN
— CN67928 —
0000 04/18/2018 01:57:00 EDT http://www.prnewswire.com
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