Moët Hennessy's lifestyle brand Clos19 is heading to Florida
Edith Hancock
Drinks giant Moët Hennessy is expanding its Clos19 luxury lifestyle brand to Florida after successfully landing in the US last year.
Launched in May 2017 by Stephanie Watine-Arnault, the 33-year-old niece of LVMH chairman Bernard Arnault, Clos19 is “dedicated to the art of hosting”, and aims to assist its customers in everything from wedding wines and last minute gifts to what to take to a dinner party.
After trialling the business in the UK for six months, LVMH announced it would expand the business stateside, launching in New York and California respectively in November 2017.
As well as offering access to LVMH’s drinks porfolio, Clos19 also provides wine accessories, decanters, ice buckets, Krug Riedel glasses and bespoke experiences like wine tastings in with cellar masters, bespoke tasting tours of Antarctica and New Zealand, and tours of LVMH’s Champagne houses.
Clos19 also grants customers access to LVMH’s Glenmorangie whisky distillery, where you can also take part in falconry and archery lessons.
The name is inspired by the concept of the walled vineyard in Champagne, or ‘clos’, and the democratisation of Champagne in the 19th century, hence the ‘19’.
Stephanie Watine Arnault, Founder and CEO of Clos19 said: “As an online lifestyle retail platform that champions and inspires the art of hosting, Florida seemed like the natural next step for Clos19. The brands within the Clos19 portfolio already have a powerful presence in this dynamic and culturally-rich state.
“By offering access to not only our exceptional products but also the services, accessories and experiences that enable our audience to become the perfect hosts, Clos19 is perfectly positioned to add new inspiration to the state’s burgeoning arts, culture and food scenes.”
Let’s block ads! (Why?)