Celebrity Stylist Ilaria Urbinati Designs Covetable Collection With Strong Suit

Ilaria Urbinati knows what men want, and it’s a good suit.

For the spring season, men’s suiting brand, Strong Suit tapped renowned celebrity stylist, Ilaria Urbinati to create a highly covetable collection of trend-driven suits inspired by the 1970s. Urbinati’s star-studded clientele include Ryan Reynolds, Bradley Cooper, Rami Malek and Armie Hammer among others, and Urbinati sought to fulfill the needs she consistently had for her Hollywood fittings.

Jamie Davidson, founder and creative director of Strong Suit first met Ilaria Urbinati through a mutual friend, actress Cameron Richardson, and the idea to collaborate on a suit line felt like a natural undertaking. Urbinati explains, “There were certain details I wanted. I was looking for a lot of color, a higher waisted trouser, unstructured linens for summer, and then really small details like a side cinch waist, gold hardware, notch lapels, patch pockets, and so on. I figured, why not design a line that had all of those elements?”

Urbinati was intimately involved in every aspect of the creative process, and everything she picked is indigenous to her namesake collaboration with Strong Suit. New fabrics were introduced, and materials the brand previously used for ties were interpreted into shirts and vice versa. Davidson wanted this collaboration to be “a way for our brand to take a vacation from itself” while appealing to the same customer, and he feels this was achieved without diluting the importance of the brand’s core. Urbinati is also no stranger to design partnerships, with Montblanc, Eddie Bauer, and musician Albert Hammond Jr. on her resume as past collaborators.

As for the source of inspiration, Urbinati was “on a personal mission” to incorporate the bold trends that defined the 1970s. “I’m just loving the whole 70s sleaze vibe, but the line itself was only mildly inspired by that,” she admits. “I honestly just wanted to make timeless basics; something that felt easy but special. There’s definitely some 70s flair with the printed shirts and the wider notch lapels.” She counts Donald Glover, Joel Edgerton, and Dwayne Johnson as clients who have been daring enough to try overstated style elements from the decade, like vibrant prints and gold chains.

The Ilaria Urbinati suiting retails from $595-$695 – a desirable, attainable price point compared to other brands donned by your favorite Hollywood actors. Davidson defines the reasonable price range as the cornerstone of the Strong Suit brand. Value proposition, he describes, is critical to cultivating the millennial customer who is searching for clothes that “look more than the money.” The ability to produce competitive price tags while maintaining top quality started with early conversations across Strong Suit’s mills and fabric suppliers, where Davidson negotiated better rates in bulk after making a “mission critical” case for targeting younger customers. “We need to focus on people building their wardrobes, and recognize the role of the suit in our society has changed drastically in the last five years. It is no longer a commodity. It’s becoming much more of a thing that people want to buy versus need, and it’s the philosophy that has become part of our DNA and our relationship with our factory and fabric suppliers.”

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Ilaria Urbinati knows what men want, and it’s a good suit.

For the spring season, men’s suiting brand, Strong Suit tapped renowned celebrity stylist, Ilaria Urbinati to create a highly covetable collection of trend-driven suits inspired by the 1970s. Urbinati’s star-studded clientele include Ryan Reynolds, Bradley Cooper, Rami Malek and Armie Hammer among others, and Urbinati sought to fulfill the needs she consistently had for her Hollywood fittings.

Jamie Davidson, founder and creative director of Strong Suit first met Ilaria Urbinati through a mutual friend, actress Cameron Richardson, and the idea to collaborate on a suit line felt like a natural undertaking. Urbinati explains, “There were certain details I wanted. I was looking for a lot of color, a higher waisted trouser, unstructured linens for summer, and then really small details like a side cinch waist, gold hardware, notch lapels, patch pockets, and so on. I figured, why not design a line that had all of those elements?”

Urbinati was intimately involved in every aspect of the creative process, and everything she picked is indigenous to her namesake collaboration with Strong Suit. New fabrics were introduced, and materials the brand previously used for ties were interpreted into shirts and vice versa. Davidson wanted this collaboration to be “a way for our brand to take a vacation from itself” while appealing to the same customer, and he feels this was achieved without diluting the importance of the brand’s core. Urbinati is also no stranger to design partnerships, with Montblanc, Eddie Bauer, and musician Albert Hammond Jr. on her resume as past collaborators.

As for the source of inspiration, Urbinati was “on a personal mission” to incorporate the bold trends that defined the 1970s. “I’m just loving the whole 70s sleaze vibe, but the line itself was only mildly inspired by that,” she admits. “I honestly just wanted to make timeless basics; something that felt easy but special. There’s definitely some 70s flair with the printed shirts and the wider notch lapels.” She counts Donald Glover, Joel Edgerton, and Dwayne Johnson as clients who have been daring enough to try overstated style elements from the decade, like vibrant prints and gold chains.

The Ilaria Urbinati suiting retails from $595-$695 – a desirable, attainable price point compared to other brands donned by your favorite Hollywood actors. Davidson defines the reasonable price range as the cornerstone of the Strong Suit brand. Value proposition, he describes, is critical to cultivating the millennial customer who is searching for clothes that “look more than the money.” The ability to produce competitive price tags while maintaining top quality started with early conversations across Strong Suit’s mills and fabric suppliers, where Davidson negotiated better rates in bulk after making a “mission critical” case for targeting younger customers. “We need to focus on people building their wardrobes, and recognize the role of the suit in our society has changed drastically in the last five years. It is no longer a commodity. It’s becoming much more of a thing that people want to buy versus need, and it’s the philosophy that has become part of our DNA and our relationship with our factory and fabric suppliers.”

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