There’s a way of life where you design your lifestyle and adapt your business to serve you, not the other way around.
Five years ago I fell in love with the startup lifestyle.
I felt like it was the way to go, to risk everything, to raise funds, to challenge the status quo and become the next big thing.
Until I burned out and lost interest in everything.
You heard this many times before, I used to work long hours, including weekends with the hopes to hit it big. But then I got seduced by the nomadic lifestyle and started traveling. That’s when I realized what I really was seeking. I was seeking balanced lifestyle where I decide when I work on what and for how long.
Today, I want to show you that there’s another way to build a business and enjoy your lifestyle. There’s a way of life where you design your lifestyle and adapt your business to serve you, not the other way around.
I reached out to five lifestyle entrepreneurs and asked them why you should consider starting a lifestyle business instead of a startup.
Total control
Matt Kohn is the founder and Head of Growth at Different Hunger Media. Through his lifestyle brand, he empowers freelancers and agency owners to work less and live more. Through his digital agency, he helps brands engage and empower millennials through innovative programs and information products.
Matt Kohn is the founder and Head of Growth at Different Hunger Media.
Matt Kohn: I have never been good with authority. In grade school, I was always a huge pain in the ass simply because I hated being told what to do. It took me a while to realize it, but this was one of the main reasons why I became an entrepreneur. I wanted to be in total control of all aspects of my life at all times. That is the biggest advantage to building a lifestyle business.
Flexibility
Brittany Berger is a content strategist and writer who helps SaaS companies create smarter, personality-driven content that more leads with less content. She’s also the founder of a community and online course to help online freelancers and solopreneurs save time and streamline their businesses.
Brittany Berger is a content strategist and writer.
Brittany Berger: The biggest advantage of building a lifestyle business is that you can build a “company culture” designed to be flexible to whatever your own priorities are.
For example, they’re great businesses for digital nomads because you can easily build a business around a travel schedule or needing to be offline for long periods of time while traveling. For work-at-home parent entrepreneurs, you can instead design a business that’s scheduled around naptimes and carpool rotations and short, frequent periods of being unplugged from the business while caring for your kids.
But it can also provide security in less ideal situations. After dealing with a lot of burnout and health issues with the traditional, rigorous startup culture, it’s what’s allowing me to build a business around self-care and balance. All of my products, services, commitments, marketing tactics, etc. can be designed based on how I need to work to accommodate my health. How well my business supports my health and personal lifestyle goals is a success metric of the business, and that’s the beauty of a lifestyle business. You can build your values and lifestyle into its core so you build something that supports you long-term.
Freedom to speak your truth
Lydia Lee is the Founder and Corporate Escape Coach of Screw The Cubicle, a movement to inspire people to break free from the shackles of conventional work.
From building businesses to forging freelance careers, she’s helped hundreds of talented professionals repurpose their skills to quit the jobs that are crushing their souls, discover their hidden talents, and make money doing something they love (and will care about).
Lee’s work has been published in Forbes, The Huffington Post, and featured in Elle Canada and The Telegraph newspaper.
Lydia Lee is the Founder and Corporate Escape Coach of Screw The Cubicle.
Lydia Lee: After almost 5 years of running Screw The Cubicle from Bali, the biggest advantage of building a lifestyle business I found, was not only the fact that it allowed me the freedom of earning a living that supports my life choices.
Creating and growing a lifestyle business has allowed me one of the most important part of freedom I enjoy most – the freedom to speak my truth. The ability to tailor my business to the interest of solving problems in the world I felt most passionate to contribute to is where the intersection of meaning and profit lies for me.
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There’s a way of life where you design your lifestyle and adapt your business to serve you, not the other way around.
Five years ago I fell in love with the startup lifestyle.
I felt like it was the way to go, to risk everything, to raise funds, to challenge the status quo and become the next big thing.
Until I burned out and lost interest in everything.
You heard this many times before, I used to work long hours, including weekends with the hopes to hit it big. But then I got seduced by the nomadic lifestyle and started traveling. That’s when I realized what I really was seeking. I was seeking balanced lifestyle where I decide when I work on what and for how long.
Today, I want to show you that there’s another way to build a business and enjoy your lifestyle. There’s a way of life where you design your lifestyle and adapt your business to serve you, not the other way around.
I reached out to five lifestyle entrepreneurs and asked them why you should consider starting a lifestyle business instead of a startup.
Total control
Matt Kohn is the founder and Head of Growth at Different Hunger Media. Through his lifestyle brand, he empowers freelancers and agency owners to work less and live more. Through his digital agency, he helps brands engage and empower millennials through innovative programs and information products.
Matt Kohn is the founder and Head of Growth at Different Hunger Media.
Matt Kohn: I have never been good with authority. In grade school, I was always a huge pain in the ass simply because I hated being told what to do. It took me a while to realize it, but this was one of the main reasons why I became an entrepreneur. I wanted to be in total control of all aspects of my life at all times. That is the biggest advantage to building a lifestyle business.
Flexibility
Brittany Berger is a content strategist and writer who helps SaaS companies create smarter, personality-driven content that more leads with less content. She’s also the founder of a community and online course to help online freelancers and solopreneurs save time and streamline their businesses.
Brittany Berger is a content strategist and writer.
Brittany Berger: The biggest advantage of building a lifestyle business is that you can build a “company culture” designed to be flexible to whatever your own priorities are.
For example, they’re great businesses for digital nomads because you can easily build a business around a travel schedule or needing to be offline for long periods of time while traveling. For work-at-home parent entrepreneurs, you can instead design a business that’s scheduled around naptimes and carpool rotations and short, frequent periods of being unplugged from the business while caring for your kids.
But it can also provide security in less ideal situations. After dealing with a lot of burnout and health issues with the traditional, rigorous startup culture, it’s what’s allowing me to build a business around self-care and balance. All of my products, services, commitments, marketing tactics, etc. can be designed based on how I need to work to accommodate my health. How well my business supports my health and personal lifestyle goals is a success metric of the business, and that’s the beauty of a lifestyle business. You can build your values and lifestyle into its core so you build something that supports you long-term.
Freedom to speak your truth
Lydia Lee is the Founder and Corporate Escape Coach of Screw The Cubicle, a movement to inspire people to break free from the shackles of conventional work.
From building businesses to forging freelance careers, she’s helped hundreds of talented professionals repurpose their skills to quit the jobs that are crushing their souls, discover their hidden talents, and make money doing something they love (and will care about).
Lee’s work has been published in Forbes, The Huffington Post, and featured in Elle Canada and The Telegraph newspaper.
Lydia Lee is the Founder and Corporate Escape Coach of Screw The Cubicle.
Lydia Lee: After almost 5 years of running Screw The Cubicle from Bali, the biggest advantage of building a lifestyle business I found, was not only the fact that it allowed me the freedom of earning a living that supports my life choices.
Creating and growing a lifestyle business has allowed me one of the most important part of freedom I enjoy most – the freedom to speak my truth. The ability to tailor my business to the interest of solving problems in the world I felt most passionate to contribute to is where the intersection of meaning and profit lies for me.
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