Osorio said there is a gap in the market for men’s. “Men’s right now is either too fashion or too conservative; there isn’t a lot in between. As a man who travels for work all over the world, I find it difficult to find things I like. I end up getting one thing here, one thing there. But generally men don’t shop like that. They prefer a one-stop shop.” Osorio is confident he can fill that need. “If you have a brand that offers modern shoes at a competitive price point that feel comfortable and are young and have that elegance to them in a casual way, that will be a winning element.”
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