Joel Embiid Hints at LeBron James 76ers Buzz with 'Summer 2018 Goals' Hashtag

Tony Dejak/Associated Press

Even in saluting Cleveland Cavaliers star LeBron James, Joel Embiid appeared to make a sales pitch on behalf of the Philadelphia 76ers.

Embiid shared a photo on Instagram from Philadelphia’s 108-97 victory over Cleveland on Thursday and included the caption, “Always a great time playing against one of the best to ever play the game.” He capped off the post with the hashtag “summer2018goals,” seemingly alluding to James’ impending free agency:

Several minutes after sharing the Instagram post, Embiid tweeted this:

Embiid’s Instagram post added to a back-and-forth among 76ers and Cavs fans, who purchased billboards to lobby James:

Keith Pompey@PompeyOnSixers

I just saw this in downtown Cleveland. ‘HEY PHILLY, ? #THELANDOFTHEKING https://t.co/FZjPWvK0e7

2018-3-1 19:58:35

Darren Rovell@darrenrovell

A Philadelphia-based company put up three billboards on highway to downtown Cleveland this morning saying that city wanted LeBron. Here they are in order. https://t.co/vntsa8h3mE

2018-2-26 16:53:07

Ultimately, Embiid’s performance was likely the Sixers’ biggest selling point. The 2018 All-Star finished with 17 points, 14 rebounds and six assists.

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